Tuesday, January 16, 2007

The $100,000 Pepsi


Well, even though the mighty Picksburgh Stillers failed to make the playoffs this year, I guess I still have to watch the Super Bowl. Why? The Super Can, of course.

Viewers watching the Super Bowl XLI in early February will get the chance to win the Super Bowl Edition Pepsi can, made of sterling silver and inlaid with diamonds, rubies and sapphires, and estimated to be worth US$100,000. The winner also gets two Super Bowl tickets for life.

“The audience will not only watch the great entertainment during the halftime show, many will also watch to see if they’ve won these two incredible prizes,” enthuses Cie Nicholson, VP and CMO of Pepsi-Cola North America.

I like the phrase "the Super Bowl XLI" because it makes the whole thing seem like a sequel that never, ever should have been made and features Steve Guttenberg as an unkillable, knife-wielding maniac who wreaks havoc at halftime.

I entered here. Will you? By the by, they make you set up a Yahoo! address if you don't already have one, but a few moments of your time are a small price to pay for a chance to own a can bedazzled with 300 diamonds, 100 sapphires, and 100 rubies. And in answer to your next question, no, there's no soda in it.

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