What Would Jesus Drink?

So there's an Italian movie called Seven Kilometres from Jerusalem in which a guy picks up a hitchhiker who turns out to be Jesus. The guy offers Jesus a Coke, and JC chugs it. Now if you were to guess who was peeved by this particular scene, would you say the Pope? Jerry Falwell? Enraged Mothers United Against Soda Sipping (EMU ASS)? Wrong, wrong, wrong. The aggrieved party is Coke.

...a spokeswoman for the international soft drink giant has said the company is "not interested in this kind of product placement" and has threatened legal action if Malaponti does not cut the offending scene from his film.

"We don't think it's appropriate to use the subject of this film to create publicity for our brands," the company said in a statement.

I guess we won't be seeing Holy Coke in summer 2008.