Friday, March 02, 2007

POP OF THE DAY: Dr. Brown's Cel-Ray

Category: Ye Olde Soda
Ratings (out of 5)
Taste: 5
Fizziness Factor: 5
Bottle/Can Design: 4
Availability: 2

According to my extensive research (as always, conducted by reading the bottle) Dr. Brown has been making a celery soda since 1869. I imagine that those were simpler times: carbonated tonics were the lastest health fad, 7UP still contained lithium, and Coca Cola, for some mysterious reason, awakened the tired blood like nobody's business! In this context, a celery soda must have made perfect sense. Or, more accurately, a soda that combines celery seed, which is mildly peppery and reminds me of cumin, with a clean sweetness that makes the soda taste like it might actually be good for you. And Dr. Brown's Cel-Ray is certainly unparalelled in my experience at inspiring good, old-fashioned, health-enhancing belches. This is a soda that everyone should try once if you can find it. Apparently it's most common around New York and at Jewish specialty stores. And while you drink, check out this page of fascinating celery trivia, which includes the fact that sound effects artists crunch celery stalks to simulate the breaking of bones. (Total Score 16/20)

Suggested Food Pairings: Steamed broccoli, brown rice, and a square ol' timey fudge; a corned beef sandwich on rye

1 comment:

Anonymous said...

Your comment about belches is right on. My most outstanding have always been under the influince of
Cel- Ray. I grew up in NYC and still remember how good a Kosher hot dog and a Cel- Ray were.