Wednesday, March 21, 2007

POP OF THE DAY: G Pure Energy Orange Blossom

Category: Energy Drink
Ratings (out of 5)
Taste: 4
Fizziness Factor: 5
Bottle/Can Design: 5
Availability: 1

In case you've never heard of the silvery Norwegian beauty at left (and I hadn't) here is what Beverage Industry had to say about it:

Voss Artesian Water from Norway created G Pure Energy, a clear and lightly carbonated energy drink. G Pure Energy combines natural sources of caffeine, taurine, amino acids and green tea extract (EGCG) with a crisp taste. The drinks aim is to help drinkers stay strong into the night or boost their energy throughout the day. Lending itself to be mixed with cocktails, the sleek 200-ml. glass bottle is available at select clubs, bars, hotels and restaurants for $2.99.
So how did I end up buying mine for $3.29 at a 7-Eleven? And why did that delectably curvaceous bottle look a little roughed up? Is there some sort of Underground Energy Drink Railroad running from Norway to West Hollywood?

Perhaps we will never know. What I can tell you is this: the 6.8-ounce bottle is almost magnetically enticing, and it feels great in your hand. The drink itself is exceptionally fizzy, with a light orange flavor that falls short of perfection only because it leaves a bit of a sugary aftertaste. As for the purity of G Pure's energy, let's just say that I am typing reeeeeallly fast right now. Only the lack of wide distribution and a website with irritating background music keep this from being one of the all-time greats. (Total Score 14/20)

Suggested Food Pairings: Lutefisk, meatcakes, dumplings


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