Wednesday, April 11, 2007

SODA SCIENCE: Cocaine is a Drug

So remember back in the day when I tried and disliked an energy drink called Cocaine? It must have been because it is actually a DRUG, according to the FDA.

The Food and Drug Administration said Redux Beverages LLC is illegally marketing the drink as both a street drug alternative and a dietary supplement, according to a warning letter dated April 4 but publicly released Wednesday. The FDA cites as evidence the drink's own labeling and Web site, which include the statements "Speed in a Can," "Liquid Cocaine" and "Cocaine -- Instant Rush," according to the letter.

In addition, dietary supplements cannot carry claims to prevent or treat a disease -- something only drugs can do, according to the letter. The Cocaine Web site lists an ingredient called inositol and says it reduces cholesterol and helps prevent hardening of the arteries, among other health claims, the FDA said.

"Your product, Cocaine, is a drug," the three-page letter reads in part. It's also a new drug and as such cannot be sold without FDA approval. In addition, the FDA said the product is mislabeled since it doesn't include "adequate directions for its intended uses."

You can read the whole story here, including the part where the company is actually trying to trademark the word "cocaine." Geez, where do they get the energy to do all this stuff at once?

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